NOS Energy is one of the most popular energy drinks in the country. It's done a great job of cultivating American motorsports fans. However, it has struggled to grow its audience for a while now. The people who consume its drinks are fiercely loyal, but they're also getting older.

NOS Energy presented us with a unique challenge. How do we expand their reach to a younger audience while maintaining the loyalty of their existing motorsports fans?

Open-wheel, single-seater racing, a.k.a. Formula racing, has been on the rise in popularity in the US. This is especially true with Gen Z. Our answer was simple: Put those good ole boys in some Formula cars and have them race. It's a win-win!

Well, for most of the drivers, there was plenty of losing.

The awareness of eBay's tire offering is up from last year. eBay has since gone through a rebrand and asked us to update the tires campaign to match.

We took advantage of the opportunity to not only show tires, but also what else you can get to upgrade your ride. This spot mimics the browsing experience on eBay and shows the rabbit hole of goodies you can fall down.

We also positioned eBay as the expert in tires with a Reddit Megathread that answers all your questions about tires.

Finally, some banner ads to reinforce the fact that eBay works with trusted tire installers.

Graduation is the second-biggest gifting occasion of the year. Unfortunately, Gen Z doesn’t feel welcome in the watch enthusiast space. Plus, the people who would gift them one for graduation wouldn’t know where to start since there isn’t much conversation for Gen Z around watches in general.

So, what’s the best watch to gift a new graduate? Let’s settle it through something college students and watch enthusiasts have in common: a love of debate.

This 3-part series is an enthralling made-for-Instagram debate competition hosted by Gen Z icon and fashion influencer Enya Umanzor. The contestants are two of the most popular young watch influencers, Mark Cho and Brynn Wallner. They’ll point-counterpoint each other to convince Enya which watch is the best to gift a grad. Oh, and anyone who adds their opinion in the comments has a chance to win one of three luxury watches—time to debate The Best In Class.

eBay Motors is that space where enthusiasts champion their builds and proudly stand by the rides they’ve put love, sweat, and grease into.

In a world where “new” is king, eBay empowers enthusiasts to keep their rides on the road — by providing them with the parts they need at the right prices, guaranteed to fit.

We took trends from fashion socials like Fit Check, Hauls, and How It Started/How it’s Going to show the world that wrenching on your cars is always in style. We produced three main templates that went live on our handles, then worked with creators to make it their own.

With more money and time on people’s hands, a little-talked-about phenomenon of the pandemic is that more and more people have gotten into collecting hobbies.

Though it grew many niche communities, it had some unintended negative side effects. For sneakerheads, it meant getting their hands on the drops they’ve been waiting on became near impossible.

Based on that pain point, we created the eBay Grail Ghost to hook people up with the kicks that haunt them. The campaign started the day after Halloween all the way till Black Friday. driving awareness that eBay has the breadth and depth that sneakerheads crave at better prices. Plus, they’re all authenticated by experts.

This video was produced for the 25th Anniversary Announce Trailer to kick off the brand’s 25th anniversary and launch a cultural moment that brings together old and new fans alike.

The trailer deploys a wide variety of products and content from the brand’s past, present, and future to tell the story of Pikachu’s journey across the eight regions of Pokémon through an epic, all-practical chain reaction or “Rube Goldberg” machine. The end reveals a year-long collaboration with one of the world’s biggest pop-stars, but you’ll have to watch to see who that is.

Press: People Magazine, USA Today

We wanted to show what can take place in the IBM Cloud by creating a space that represents what real companies are doing with it.

Basketball star Russell Westbrook wears a lot of different hats… and outfits. This spot shows that U.S. Cellular works anywhere he goes (no matter what he’s doing).

Marie Curie: Truth Shines

My art director and I were tasked with creating art using Watson to bring to light something obscured by history about Marie Curie as part of Art with Watson: Hidden Portraits project. Together with typographer Sean Freeman, we created something special.

For Marie Curie’s portrait, we used Curie’s own words to magnify the difference between the subject’s public and private personas: To the public, she was a cold, detached scientist (blue script), while privately Watson revealed her as a loving mother (red script).

Check out the whole exhibit with this 360 experience by clicking here

Press: New York Magazine

IBM had the chance to partner with the movie Hidden Figures to celebrate women in STEM history who never got their due. We created AR statues of visionary women and helped users find them.

Press - The Verge, Communications Arts, Ad Week

Sadly, music education is at risk in schools across the country. We want to make it stop. Literally. By creating the worst song in holiday history.

The only way to really #MakeItStop? Donate to the VH1 Save The Music Foundation, a nonprofit dedicated to restoring music programs in America’s public schools, and raising awareness about the importance of music as part of each child’s complete education.

Press: DIGIDAY

Award: One Show Merit in Online Films & Video/ Public Service / Non-Profit

lululemon asked us to find a way to differentiate them from other sportswear brands in the run category. A barrier for them is that they’re known more as a yoga brand but want to bring themselves top of mind for runners as well.

 We took a look at the competition and saw that they really focused on the competitive aspect of running (you know “push yourself further than ever!”). lululemon prides itself on its wholistic philosophy, so we wanted to champion the galaxy of reasons that people run.

New York winters can get downright brutal. Being New York's hometown airline, we knew we had to give New Yorkers a chance to go where the grass is actually greener.

To celebrate and spread awareness of JetBlue's new seasonal service from JFK To Palm Springs, we created a massive Rube Goldberg putt-putt golf machine in lower Manhattan that's activated when an individual putts a golf ball into it off the street. 

The ball starts in New York, catches a flight at JFK, and lands in Palm Springs, California. As the ball makes its way through Palms Springs, three golf holes are located at the end of the machine. If a participant made it into the center hole, they won a free roundtrip flight out of the cold and into the heat. 

Press: ADWEEK

iStock is incredibly relevant to creatives all over the world. This campaign shows how to maximize work while minimizing spending.

The visuals of the spot are created entirely of stock images and video-- the music is composed of stock sounds.

Print Ad to Re-launch TruTV-- a channel that was transitioning from COPS to comedy.