your ride or die writer guy
When I was four, my family moved from Colombia to Boca Raton, Florida. On my first day of pre-school, I told my parents I would learn the entire English language that day. Guess what? I did.
I didn’t know it then, but that need to fit into a new culture became the foundation of my career. Words and ideas are my thing. Today, I get to apply them to brands like TurboTax, Amazon, eBay, and NOS Energy, working across TV, social, and digital at agencies big and small, on budgets big and small. It’s still a thrill every time.
Outside of work, I’m obsessed with cars, film, comedy, fantasy/sci-fi, and anything well-designed. That mix of curiosity and craft shows up in how I work: hands-on, picky about the right things, and always focused on making the idea better.
