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Integrated ACD//Copywriter
An integrated, national campaign that ran across TV, digital, and radio. The work is built around the insight that people feel overwhelmed by the old way of doing taxes. Luckily, TurboTax is always innovating better, easier ways of doing taxes.
The work developed high-impact storytelling that balanced emotional tension, humor, and product clarity, helping position TurboTax as the trusted expert when it matters most.